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	<title>The Pink Pen Blog</title>
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	<description>Creative Communications for Better Business.</description>
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		<title>Why I Love Moving</title>
		<link>http://www.szccommunications.com/blog/?p=243#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=243#comments</comments>
		<pubDate>Thu, 02 Sep 2010 02:18:07 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[Greenville]]></category>
		<category><![CDATA[Kansas]]></category>
		<category><![CDATA[Kansas City]]></category>
		<category><![CDATA[moving]]></category>
		<category><![CDATA[Olathe]]></category>
		<category><![CDATA[Overland Park]]></category>
		<category><![CDATA[South Carolina]]></category>

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		<description><![CDATA[Yes, I know, moving is a pain. Juggling the culling, the packing (the culling, the packing) with living and working isn&#8217;t an art I have any desire to master. And our move (from Greenville, SC, all the way down the yellow brick road to Kansas City, Kansas) was even more eventful than it should have [...]]]></description>
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		<title>What Is Content Marketing?</title>
		<link>http://www.szccommunications.com/blog/?p=239#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=239#comments</comments>
		<pubDate>Sat, 10 Jul 2010 01:34:15 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=239</guid>
		<description><![CDATA[In its broadest sense, all marketing is content marketing, because all marketing involves content. However, most users of the phrase &#8220;content marketing&#8221; mean something a little different.
Back in the day, marketing was often synonymous with advertising. You ran an ad in this paper or that magazine and hoped to see the results in your bottom [...]]]></description>
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		<title>Kill Writer&#8217;s Block in Three Easy Steps</title>
		<link>http://www.szccommunications.com/blog/?p=236#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=236#comments</comments>
		<pubDate>Wed, 07 Jul 2010 01:01:20 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[editorial calendar]]></category>
		<category><![CDATA[writer's block]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=236</guid>
		<description><![CDATA[As you&#8217;ve probably noticed, I&#8217;ve been a little bit scarce around The Pink Pen Blog lately. Yes, I&#8217;ve had a lot of stuff going on (moving, growing a business, all that fun stuff!), but those are just excuses. The reason I haven&#8217;t been writing as much as I should is that I haven&#8217;t been taking [...]]]></description>
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		<title>Supporting Causes: SC Alzheimer&#8217;s Association</title>
		<link>http://www.szccommunications.com/blog/?p=224#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=224#comments</comments>
		<pubDate>Fri, 02 Jul 2010 03:08:14 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Alzheimer's disease]]></category>
		<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[Alzheimer's Association]]></category>
		<category><![CDATA[Changing the Trajectory of Alzheimer's disease]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[giving back]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=224</guid>
		<description><![CDATA[I don&#8217;t personally know anyone with Alzheimer&#8217;s disease. I do, however, know a lot about it, as I&#8217;ve been writing about the disease for almost a decade now. Patti Davis, daughter of Ronald Reagan, called it &#8220;The Long Goodbye,&#8221; a poetic description for a disease that gradually robs its sufferers of their livelihood and lives.
So [...]]]></description>
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		<title>Punctuation Particulars: The Exclamation Point</title>
		<link>http://www.szccommunications.com/blog/?p=232#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=232#comments</comments>
		<pubDate>Wed, 30 Jun 2010 02:06:41 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Punctuation]]></category>
		<category><![CDATA[The Basics]]></category>
		<category><![CDATA[exclamation point]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=232</guid>
		<description><![CDATA[I like the exclamation point. This delightfully designed piece of punctuation says, &#8220;Action! Excitement! Movement! Thrills! Laughter!&#8221; When used too much, though, the exclamation point also says, &#8220;Lazy writing! Unprofessional comments! Over-the-top enthusiasm bordering on mania! Annoying!&#8221;
I&#8217;ve found that the exclamation point is easy to overuse, especially in casual communications. Am I trying to be [...]]]></description>
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		<title>Creating an E-Newsletter That Clears the Clutter</title>
		<link>http://www.szccommunications.com/blog/?p=217#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=217#comments</comments>
		<pubDate>Fri, 18 Jun 2010 17:32:10 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[E-Newsletter]]></category>
		<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=217</guid>
		<description><![CDATA[Yet another post inspired by our moving saga!
We&#8217;ve spent the last few weeks getting our house ready to sell. A large portion of that work was simply clearing the clutter we&#8217;ve managed to accumulate. I didn&#8217;t realize what cluttery people we were until we really sat down to go through our things. It was a [...]]]></description>
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		<title>Two Kick-A** Customer Service Examples</title>
		<link>http://www.szccommunications.com/blog/?p=219#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=219#comments</comments>
		<pubDate>Thu, 03 Jun 2010 16:59:22 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[SZC Communications]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=219</guid>
		<description><![CDATA[Customer service is one way to stand out from your competition. Good customer service isn&#8217;t hard; it may take a little more time and energy, but it&#8217;s not hard. I personally experienced two great examples of top-notch customer service that inspired me.

Our son recently went to his first dentist appointment. He was a big fan [...]]]></description>
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		<title>Freshen Up Your Content</title>
		<link>http://www.szccommunications.com/blog/?p=208#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=208#comments</comments>
		<pubDate>Fri, 07 May 2010 01:24:08 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[house-selling]]></category>
		<category><![CDATA[house-staging]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[revising]]></category>
		<category><![CDATA[staging]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=208</guid>
		<description><![CDATA[My husband and I are going through the process of getting our house ready to sell (which is one of many reasons I&#8217;ve been missing around The Pink Pen Blog!). The most recent things we checked off our to-do list was painting.
A fresh coat of paint does wonders for a house. A slightly lighter shade [...]]]></description>
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		<title>Supporting Causes: The Greenville Literacy Association</title>
		<link>http://www.szccommunications.com/blog/?p=194#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=194#comments</comments>
		<pubDate>Wed, 21 Apr 2010 01:15:52 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[giving back]]></category>
		<category><![CDATA[Greenville Literacy Association]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=194</guid>
		<description><![CDATA[When I started my own business (SZC Communications), I wanted to do a couple of things. The biggies are probably no surprise: support my family, be my own boss and do something I love and do well. But I had two things in particular that I wanted to accomplish.
I wanted to support causes that I [...]]]></description>
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		<title>Don&#8217;t Look Dumb in Print</title>
		<link>http://www.szccommunications.com/blog/?p=189#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.szccommunications.com/blog/?p=189#comments</comments>
		<pubDate>Sat, 10 Apr 2010 01:01:36 +0000</pubDate>
		<dc:creator>Sarah Z. Cordell</dc:creator>
				<category><![CDATA[Don't Do This!]]></category>
		<category><![CDATA[SZC Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Denny's]]></category>
		<category><![CDATA[proof reading]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.szccommunications.com/blog/?p=189</guid>
		<description><![CDATA[I recently read a story at Mashable.com about Denny&#8217;s Twitter error. The company distributed menus to more than 1,500 restaurants that directed customers to follow @Dennys. Only problem? Denny&#8217;s doesn&#8217;t own the @Dennys Twitter handle.
As painful as this example is, Denny&#8217;s isn&#8217;t the first — and won&#8217;t be the last — national company to get [...]]]></description>
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