Today is Better Business Communication Day! Sadly, BBCD is another one of those obscure holidays that 97 percent of America doesn’t celebrate (FYI, I made that statistic up!). And that’s too bad, because Better Business Communications Day is a great opportunity to sit down and review the message you’re sending.
Yes, you should be doing this review every time you make content available. But we’re all human, often busy and sometimes scrambling.
So in honor of Better Business Communications Day, I’m asking you to do something for me. In five seconds or less, jot down your message. (Go!) Hopefully, this message is something that trips easily off your pen. Now grab three examples of your message at random: an e-mail, your Web copy, a brochure, whatever you have handy. Spend five minutes skimming these examples, and jot down the key words and phrases that pop out at you.
Now, compare your message notes to your five-second message. How do the two relate? Do they? Or are they addressing something similar, but slightly different?
This snapshot exercise is a good way to see how closely your daily messages support your overall mission. It may show that you’re right on target, or it may show that you need to do some fine-tuning. Either way, it’s five minutes and five seconds of time well spent!
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