Blog vs. Social Media

Boxing Match: Blog vs. Social Media

It seems that all my blog posts lately have been inspired by events that I’ve attended. I guess that means I’ve been listening to a lot of intelligent, thought-provoking people!

So, in keeping with the theme… This week, I attended the IABC-SC’s luncheon on “Pay Attention in Advertising,” presented by Matthew Ipsan of The State Media Company. I thoroughly enjoyed Ipsan’s presentation (it’s always great to find out I know more than I think I do!), and a comment he made in response to a question got me thinking. I don’t have the transcript to quote him directly, but in general, Ipsan recommended using social media above blogs.

I can certainly understand his point. While you should spend as much time planning a social media campaign as you do a blog post, blogs are generally more time consuming. It takes longer to write a decent blog post than it does a 140 character Tweet (even if you rewrite that Tweet a few times). I’ve definitely had times when I thought The Pink Pen Blog was more trouble than it’s worth!

But some topics demand a more in-depth treatment. Some aims are better suited to a longer format. As with all forms of communication, some messages are better suited to specific media.

So no, I’m not giving up The Pink Pen Blog any time soon. You’ll continue to find random reflections on the state of communications, social media and whatever strikes my fancy here for the foreseeable future!